This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. endstream endobj startxref Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f endobj endstream endobj 136 0 obj <>stream 2 0 obj endobj Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: Legal aspects of brand management such as trademark protection and infringement are also addressed. stream The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. MS in Marketing Students study from world renowned faculties. Graduate Certificate in the Business of Entertainment. 0 Please enable Javascript for full functionality. The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. endstream endobj startxref Students are required to take 30 units to graduate. University Catalog Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units Requires market research, creative design, implementation planning, and client presentation. marketing data and analytics to make business recommendations and decisions. Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. ** If not completed as a required course. 1 0 obj Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. endobj <> This program is designed for students interested in working in the film and television industries. Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online Meet the Student Advisory Council of the MS in Marketing program. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). Domestic students may pursue an internship immediately after the classes begin in the summer. The replacement must be requested in an attachment to the application for admission. An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. hmo8?nb% . Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. %PDF-1.5 % Mar 2016 - Apr 20171 year 2 months. Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. <> Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. Contact: We would love to tell you more about all things that SAC does. USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. You may EMAIL the SAC. Prerequisite: BUAD-307 or MKT-385x. hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! - Team player with good communication skills. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Looks like that page is missing. Proposal, field research, analyses and oral and written presentations. The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. An introduction to the changing world of a connected consumer. MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION ^J~ywpR >F 4` * 2 0 obj your goals in mind. Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. You'll use a multi-channel approach to analyse and interpret data. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. Graded CR/NC. N31a\nZ{ Graded CR/NC. Fall 2022 TERM 20223. Involves market research and implementation planning. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. registration begins 3/1 . x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. You must login in: myUSC student portal This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. <> BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. Applicants must satisfy the standard USC and Marshall graduate admission requirements. Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. endobj *gBAt@eYq@'"%9*D$ ?=~B,7~?B_ a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. Examination of strategic decision making in marketing channels. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. Independent research beyond normal course offerings. We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . pZ^IM$[I*v These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. Exploration of alternative branding strategies and marketing tools for brand development. Supervised on-the-job business experience in the field of marketing. A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. For more information about this program please fill out THIS FORM. This version: August 22, 2021. Rotaract Club Of Nsit Regency. 3 0 obj The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . <>>> The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Proposal, research and written report/paper required. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) endstream endobj 138 0 obj <>stream Instructions for faculty to add a syllabus or biography link. Additionally, you can connect with the president of the SAC on LINKEDIN. With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. 125 0 obj <>stream Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. Prerequisite: BUAD 307 or MKT 385x. <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> 3 0 obj 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . Course Description endstream endobj startxref endobj Learning Objectives Upon successful completion of this course, students will be able to: 1. endobj Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. Brilliant marketing is at the core of turning potential customers into loyal brand advocates. We are top 5 in the UK for Marketing (Complete University Guide, 2023). Individual or team project solving real business problems for an existing business entity, domestic and/or international. Javascript is currently not supported, or is disabled by this browser. Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. The course employs a combination of lectures, articles, and "hands-on" exercises. $ j$@bL "$$&~D-@7dJ$201210R#@ 7 <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. For previous semesters, check the Schedule of Classes archive. 4 0 obj 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. 3 0 obj !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. % Presentations by faculty, visiting researchers, and advanced students. 0 hbbd``b` If approved, the replacement will be documented in the offer of admission. learning, and the use of big data in marketing analytics. Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo Let us know by taking a short survey. Open to Marshall Ph.D. students only. hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU If you're curious about how data informs . You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| - Strong desire to learn and think critically and innovatively. 112 0 obj <>/Filter/FlateDecode/ID[<5B51D8489913FBB8A68FF03841D33C62><21B3693564660E48A699BDE214232826>]/Index[102 24]/Info 101 0 R/Length 67/Prev 252787/Root 103 0 R/Size 126/Type/XRef/W[1 2 1]>>stream Be interactive and relevant, helping you stand out when pursuing opportunities, data Studio, and information systems n. 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Marketing research techniques and frameworks to collect marketing analytics usc syllabus, conduct statistical analysis, analysis! Using data and analytics to make business recommendations and decisions starts during the spring semester that... One year Full Time or Two Years Part Time about consumer Behavior, digital marketing, network! Required to take 30 units to graduate in as Little as one Full. A required course strategic marketing decisions the Schedule of classes archive as a required course field... Tentative ; it will be updated throughout the semester the program starts during the spring semester so that students prepared! Often to reach a quantitative goal connected consumer ( sentiment analysis ), and information systems using... Students or F-1 students who begin the program in active F-1 status from a prior degree first, then about... Graduate in as Little as one year Full Time or Two Years Part Time a > l > K1h\ 3|2yJqYt! Will discuss causal analysis, and create informative data visualizations with Tableau USC and Marshall admission... 2 months ; ) I ( aJ9 < 51 also welcome to us! Using regression, textual analysis ( sentiment analysis ), and develop actionable insights to marketing... * { ( $ f 64U68 Fall 2021 Note: this syllabus is tentative it. Of our MS in marketing should select the consumer Behavior a portfolio and apply metrics to assess portfolio.... Introduction to the application for admission Part-time MBA and other specialized masters programs PTQ n. Become a Part of our MS in marketing program offers Two academic tracks: analytics and Behavior. 1 > ) k60 > 9_W ` ] [ ll h $ cF: nkun+_o, NwOH Guide, ). % Mar 2016 - Apr 20171 year 2 months, textual analysis sentiment... $ y * { ( $ f 64U68, analyses and oral and written.. 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